Conventions of a Film Noir poster

• The costumes used in film posters typically denote an earlier time period , and usually consists of a trench coat and hat for the main character
• Characters of film noirs are typically shown adopting serious stances and facial expressions, which builds tension and enigma among the audience. This is more commonly shown with male characters rather than females, who usually adopt fearful stances, meeting the stereotypes of female sensitivity and emotion. 
• The layout for film noir posters typically meets the conventions for film posters in general, with a large central image and elaborate font style. Film noir posters place a great deal of emphasis on the main characters and actors
• The font for film Noir posters usually has an elaborate, bright font in order to stand out against the background, which is often black and white. This makes the most essential part of the poster highly visible from a distance, attracting passers by. The tagline for the poster creates an enigma and a certain amount of tension among the audience persuading them to watch the film.